{{Infobox radio station
| name = WCOW
| image =
| image_size =
| alt =
| caption =
| city = [[Sparta, Wisconsin]]
| area = La Crosse, WI
| branding =
| slogan = Cow 97
| frequency = 97.1 [[Megahertz|MHz]]
| translator =
| repeater =
| airdate = June 23, 1960
| last airdate =
| format = [[Country]]
| language = English
| power =
| erp = 100 kW
| haat =
| class = C1
| facility_id = 61682
| coordinates = {{coord|43.9683|-90.8597|type:landmark_region:US_source:FCC|display=inline,title}}
| callsign_meaning =
| former_callsigns =
| former_frequencies =
| affiliations =
| operator =
| owner =
| licensee = Sparta-Tomah Broadcasting Co, Inc
| sister_stations =
| webcast =
| website = [https://www.cow97.com/] cow97.com
}}

'''WCOW''' is an American ([[FM Broadcasting|FM]]) [[radio station]] licensed by the [[Federal Communications Commission|FCC]] to serve the community of [[Sparta, Wisconsin]] on the frequency of 97.1 [[Megahertz|MHz]] . The station license is assigned to Sparta-Tomah Broadcasting Co, Inc. WCOW-FM) airs a [[Country]] format.

The [[FCC]] first licensed this station to begin operations on June 23, 1960 using callsign WCOW-FM.<ref name=fcchistory>{{cite web|url=https://licensing.fcc.gov/cgi-bin/prod/cdbs/forms/prod/getimportletter_exh.cgi?import_letter_id=80405|publisher=Federal Communications Commission|title=FCC History card for WCOW-FM}}</ref>

The station has held the WCOW callsign since May 25, 1979.<ref name="fcccsh">{{cite web |title=Call Sign History|url= http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=61682&Callsign=WCOW |work=FCC Media Bureau CDBS Public Access Database}}</ref>
==Stations that have used the WCOW CallSign==
{| class="wikitable"
|-
! Current Call Sign
! City, State
! Frequency
|-
| [[WKLJ]] || [[ Sparta, WI]] ||align=right| 1290 kHz
|-
| [[WKLJ]] || [[ Sparta, WI]] ||align=right| 1290 kHz
|}
==Call signs used at this station==
{| class="wikitable"
|-
! As Of
! Call Sign
|-
||| WCOWFM ||
|-
|May 25, 1979|| WCOW-FM ||
|}
==References==
{{reflist}}
==External links==
* [https://www.cow97.com/ cow97.com] Official WCOW FM Website
* FCC Public Inspection File online [https://publicfiles.fcc.gov/fm-profile/wcow]
* {{ FM station data|WCOW}}
{{-}}
[[Category:Radio stations in Wisconsin]]
[[Category:Radio stations established in 1960]]
[[Category:1960 establishments in Wisconsin]]
[[Category: Radio stations in the United States]]
{{ Wisconsin-radio-station-stub}}