{{Infobox radio station
| name = WXMA
| image =
| image_size =
| alt =
| caption =
| city = [[Louisville, Kentucky]]
| area = Louisville, KY
| branding =
| slogan = 102.3 The Rose
| frequency = 102.3 [[Megahertz|MHz]]
| translator =
| repeater =
| airdate = March 9, 1965
| last airdate =
| format = [[Your Soft Favorites]]
| language = English
| power =
| erp = 6 kW
| haat =
| class = A
| facility_id = 37236
| coordinates = {{coord|38.2436|-85.7594|type:landmark_region:US_source:FCC|display=inline,title}}
| callsign_meaning =
| former_callsigns =
| former_frequencies =
| affiliations =
| operator =
| owner =
| licensee = Alpha Media Licensee LLC
| sister_stations =
| webcast =
| website = [https://www.1023therose.com/] 1023therose.com
}}

'''WXMA''' is an American ([[FM Broadcasting|FM]]) [[radio station]] licensed by the [[Federal Communications Commission|FCC]] to serve the community of [[Louisville, Kentucky]] on the frequency of 102.3 [[Megahertz|MHz]] . The station license is assigned to Alpha Media Licensee LLC. WXMA-FM) airs a [[Your Soft Favorites]] format.

The [[FCC]] first licensed this station to begin operations on March 9, 1965 using callsign WLRS.<ref name=fcchistory>{{cite web|url=https://licensing.fcc.gov/cgi-bin/prod/cdbs/forms/prod/getimportletter_exh.cgi?import_letter_id=81908|publisher=Federal Communications Commission|title=FCC History card for WLRS}}</ref>

The station has held the WXMA callsign since August 22, 2002.<ref name="fcccsh">{{cite web |title=Call Sign History|url= http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=37236&Callsign=WXMA |work=FCC Media Bureau CDBS Public Access Database}}</ref>
==Stations that have used the WXMA CallSign==
{| class="wikitable"
|-
! Current Call Sign
! City, State
! Frequency
|-
| [[WSIM]] || [[ Lamar, SC]] ||align=right| 93.7 MHz
|}
==Call signs used at this station==
{| class="wikitable"
|-
! As Of
! Call Sign
|-
||| WLRS ||
|-
|February 16, 2000|| SWLRS ||
|-
|February 16, 2000|| WULV ||
|-
|August 22, 2002|| WXMA ||
|}
==References==
{{reflist}}
==External links==
* [https://www.1023therose.com/ 1023therose.com] Official WXMA FM Website
* FCC Public Inspection File online [https://publicfiles.fcc.gov/fm-profile/wxma]
* {{ FM station data|WXMA}}
{{-}}
[[Category:Radio stations in Kentucky]]
[[Category:Radio stations established in 1965]]
[[Category:1965 establishments in Kentucky]]
[[Category: Radio stations in the United States]]
{{ Kentucky-radio-station-stub}}