It makes women feel attractive to men.
(41)
Madison Ave Advertisers have convinced women they should.
(34)
It mimics the bright red coloring on a female monkey that indicates fertility.
(26)
The brighter red it is, the more it says 'Let's have sex!'
(19)
To keep her lips moist
(18)
To communicate to men that 'I'm not a lesbian'
(13)
So other women will stop telling them they need to
(13)
I'm not a woman, so I don't care.
(11)
I never thought about it.
(11)
It makes women look younger.
(11)
But Obama wears lip gloss!
(8)
To reduce friction
(7)
To communicate to lesbians that she is not interested.
(4)
I'm a women, I never wear lipstick and I'm no lesbian.
(2)
To keep their lips from falling off (i.e., lip stick).
(1)
Men can wear lipstick too!
(1)