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{ flex-direction: column; margin-top: -4rem; margin-bottom: 2rem; } .textwidget.custom-html-widget{ font-size: 15px; } body.blog .content { width: 65% !important; } body:not(.home):not(.blog) .content { width: 100% !important; } body.blog .content h1 { font-size: 2rem; } } .full-width > img { width: 100%; max-width: 100%; } /*** MAIN WRAPPER ***/ .gform_wrapper { margin-top: 0; background: white; padding: 1rem; } .gform_wrapper span.gform_description { color: grey; line-height: 1.5; } .gform_wrapper span.gform_description { color: black; font-weight: bold; } .gform_wrapper .top_label .gfield_label, .gform_wrapper .field_sublabel_below .ginput_complex.ginput_container label{ color: grey; } .gform_wrapper .top_label .gfield_label, .gform_wrapper .field_sublabel_below .ginput_complex.ginput_container label { font-size: 0.9rem; font-weight: normal; } .gform_wrapper ul.gfield_checkbox li label, .gform_wrapper ul.gfield_radio li label { color: grey; padding-top: 5px; } .gform_wrapper 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class="site-container"><ul class="genesis-skip-link"><li><a href="#genesis-nav-primary" class="screen-reader-shortcut"> Skip to primary navigation</a></li><li><a href="#genesis-content" class="screen-reader-shortcut"> Skip to main content</a></li><li><a href="#genesis-footer-widgets" class="screen-reader-shortcut"> Skip to footer</a></li></ul><div class="utility-bar"><div class="wrap"></div></div><header class="site-header" itemscope itemtype="https://schema.org/WPHeader"><div class="wrap"><div class="title-area"><a href="https://huttonbroadcasting.com/" class="custom-logo-link" rel="home"><picture class="custom-logo" decoding="async" fetchpriority="high"> <source type="image/webp" srcset="https://huttonbroadcasting.com/wp-content/uploads/2023/11/Hutton-Logo-white.png.webp 715w, https://huttonbroadcasting.com/wp-content/uploads/2023/11/Hutton-Logo-white-300x52.png.webp 300w" sizes="(max-width: 715px) 100vw, 715px"/> <img width="715" height="124" 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itemprop="url"><span itemprop="name">Testimonials</span></a></li> <li id="menu-item-8574" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8574"><a href="https://huttonbroadcasting.com/careers/" itemprop="url"><span itemprop="name">Careers</span></a></li> <li id="menu-item-8575" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8575"><a href="https://huttonbroadcasting.com/schedule-free-consultation/" itemprop="url"><span itemprop="name">Let Us Tell Your Story</span></a></li> </ul> </li> </ul></div></nav></div></header><div class="site-inner"><div class="content-sidebar-wrap"><main class="content" id="genesis-content"><article class="post-378 page type-page status-publish entry" aria-label="Radio" itemscope itemtype="https://schema.org/CreativeWork"><header class="entry-header"><h1 class="entry-title" itemprop="headline">Radio</h1> </header><div class="entry-content" itemprop="text"> <p>Hutton Broadcasting is Northern New Mexico’s number one radio group in audience, revenue, and results. Our fifteen radio stations blanket more than 6,000 square miles from North Albuquerque to Colorado to Texas. We have the top formats including Newstalk, Country, Adult Album Alternative, Pop, Sports, and Jazz. Our client list is a Who’s Who of New Mexico businesses.</p> <div class="wp-block-buttons alignfull is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://huttonbroadcasting.com/schedule-free-consultation/">Let Us Tell Your Story</a></div> </div> <div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-image"> <figure class="aligncenter size-full"><picture decoding="async" class="wp-image-121"> <source type="image/webp" srcset="https://huttonbroadcasting.com/wp-content/uploads/2022/03/radio.jpg.webp 709w, https://huttonbroadcasting.com/wp-content/uploads/2022/03/radio-300x207.jpg.webp 300w" sizes="(max-width: 709px) 100vw, 709px"/> <img decoding="async" width="709" height="490" src="https://huttonbroadcasting.com/wp-content/uploads/2022/03/radio.jpg" alt="Radio" srcset="https://huttonbroadcasting.com/wp-content/uploads/2022/03/radio.jpg 709w, https://huttonbroadcasting.com/wp-content/uploads/2022/03/radio-300x207.jpg 300w" sizes="(max-width: 709px) 100vw, 709px"/> </picture> </figure></div> <h2 class="wp-block-heading"><strong>WHY RADIO?</strong></h2> <ul class="wp-block-list"> <li>Radio reaches 92% of U.S. adults 18 and older every week</li> <li>Radio connects your business to the community</li> <li>Radio continues to reach more Americans than any other platform measured by Nielsen</li> </ul> <h2 class="wp-block-heading"><strong>15 GREAT RADIO STATIONS</strong></h2> <ul class="wp-block-list"> <li>Hutton Broadcasting’s 15 radio stations keep their communities “in the know” and entertained</li> <li>Hutton Broadcasting is a radio leader</li> <li>We provide news and deliver informative interviews with local and state political leaders</li> <li>Our stations showcase the best of local and national talent</li> <li>We feature interviews with musicians and other entertainers, local, regional, and national</li> </ul> <h2 class="wp-block-heading"><strong>10 REASONS TO ADVERTISE WITH RADIO</strong></h2> <p>When you talk to a friend about radio, they will always tell you about their favorite station. It is a personal medium that creates an emotional connection with the audience.</p> <h3 class="wp-block-heading">TARGETING</h3> <ul class="wp-block-list"> <li>Radio’s diverse programming affords advertisers niche channels to zero in on specific demographic groups</li> <li>Formats allow advertisers to speak selectively to consumers they want to reach</li> <li>Local and regional structures mean brands can focus on key marketing areas</li> </ul> <h3 class="wp-block-heading">IMMEDIACY</h3> <ul class="wp-block-list"> <li>Radio is on 24/7</li> <li>Consumers vary in their stages of the purchase cycle. Ongoing radio ads allow your product or brand to be front and center when people are ready to buy, even during the off-season</li> <li>Radio reaches consumers close to the time and location of purchase, whether they’re in-store or online shoppers</li> <li>Radio reaches listeners in their cars while they’re driving </li> </ul> <h3 class="wp-block-heading">UBIQUITY</h3> <ul class="wp-block-list"> <li>Radio is a mobile medium, reaching people at home, at work, at play, and in their cars</li> <li>It’s a companion and an advertising force that reaches advertisers’ customers wherever they go</li> </ul> <h3 class="wp-block-heading">LOYALTY</h3> <ul class="wp-block-list"> <li>“Radio continues to be perceived as central to people’s lives, especially when contrasted with the gradual decline of other traditional media” – Arbitron/Edison “Infinite Dial”</li> <li>Listeners tend to tune in to a select number of radio stations and are extremely loyal to their favorites</li> <li>Research shows that radio listeners have a low level of ad avoidance, staying tuned in through commercial breaks</li> </ul> <h3 class="wp-block-heading">ENGAGING</h3> <ul class="wp-block-list"> <li>Listeners feel an emotional connection with their preferred radio stations</li> <li>Passive forms of advertising merely list merchandise or tell where a product is available, but radio is an active medium capable of stirring emotion, creating demand, and selling products and services</li> <li>Radio is a call-to-action medium</li> </ul> <h3 class="wp-block-heading">INTIMACY</h3> <ul class="wp-block-list"> <li>Approximately one-third of TV time is devoted to commercials, about two-thirds of a newspaper comprises ad copy, and internet users are now subjected to a barrage of advertising</li> <li>With an average of 10 commercial minutes per hour (about one-fifth of each hour) radio affords an uncluttered environment for advertisers</li> <li>Radio ads are placed strategically to grab the listener’s attention and not let go </li> </ul> <h3 class="wp-block-heading">SYNERGY</h3> <ul class="wp-block-list"> <li>Radio has a “multiplier effect” on other media</li> <li>An audio-only medium stimulates a different part of the brain than video, print, or online images</li> <li>Adding radio increases recall of TV, newspaper, and internet ads</li> <li>Radio is proven to drive consumers to advertisers’ websites</li> </ul> <h3 class="wp-block-heading">FREQUENCY</h3> <ul class="wp-block-list"> <li>Consumers must be exposed to ad messages multiple times before they begin to respond</li> <li>Radio’s relatively low cost in relation to other media allows advertisers to use multiple stations to reach their targets and build frequency levels for maximum impact</li> </ul> <h3 class="wp-block-heading">CREATIVE FLEXIBILITY</h3> <ul class="wp-block-list"> <li>Radio ads are showcased in the theater of the mind and stimulate emotion-filled images  — voices, music, sound effects, recall of video images</li> <li>No matter how small or large the advertiser, radio allows for creativity with the brand and creates a unique identity that consumers will remember</li> <li>Affordable production allows tailoring ads for compatibility within various formats, increasing appeal to listeners</li> <li>Radio advertisers can adapt quickly to changes in their business and in the marketplace to make sure their dollars are effectively utilized</li> </ul> <h3 class="wp-block-heading">COST-EFFECTIVENESS</h3> <ul class="wp-block-list"> <li>Radio production costs less than TV or print</li> <li>Radio is less expensive to buy than most major media, meaning advertisers can afford maximum reach and effective frequency</li> </ul> <h2 class="wp-block-heading"><strong>COMMUNITY</strong></h2> <p>Our stations not only represent Northern New Mexico, but we broadcast live on-site to meet and greet our listeners. At radio remotes, we give away concert tickets, swag, goodies, and promote clients’ events on the radio for listeners to hear.</p> <h2 class="wp-block-heading"><strong>WHAT OUR LISTENERS SAY</strong></h2> <ul class="wp-block-list"> <li>“I like all the Hutton Broadcasting radio stations in Santa Fe because they play great music. Also, the staff at the Hutton Broadcasting radio station are so friendly and enjoyable to be around when they have job fairs or events at various businesses.”</li> </ul> <ul class="wp-block-list"> <li>“I love that Hutton Broadcasting is a family-owned New Mexico business and that they strive to expand their great entertainment services in New Mexico.”</li> </ul> <div style="background-color:#ffffff" class="wp-block-genesis-blocks-gb-container gb-block-container"><div class="gb-container-inside"><div class="gb-container-content"> <div class="wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex" style="background-color:#ffffff"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><a href="https://santafe.com/radio_stations/1400-espn-santa-fe/"><picture decoding="async" class="wp-image-386"> <source type="image/webp" srcset="https://huttonbroadcasting.com/wp-content/uploads/2022/07/ESPN-Santa-Fe.jpg.webp 600w, https://huttonbroadcasting.com/wp-content/uploads/2022/07/ESPN-Santa-Fe-300x257.jpg.webp 300w" sizes="(max-width: 600px) 100vw, 600px"/> <img decoding="async" width="600" height="513" src="https://huttonbroadcasting.com/wp-content/uploads/2022/07/ESPN-Santa-Fe.jpg" alt="ESPN Santa Fe 93.7 Logo" srcset="https://huttonbroadcasting.com/wp-content/uploads/2022/07/ESPN-Santa-Fe.jpg 600w, https://huttonbroadcasting.com/wp-content/uploads/2022/07/ESPN-Santa-Fe-300x257.jpg 300w" sizes="(max-width: 600px) 100vw, 600px"/> </picture> </a></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><a href="https://santafe.com/radio_stations/94-7-jamn/"><picture loading="lazy" decoding="async" class="wp-image-387"> <source type="image/webp" srcset="https://huttonbroadcasting.com/wp-content/uploads/2022/07/Jamn.jpg.webp 600w, https://huttonbroadcasting.com/wp-content/uploads/2022/07/Jamn-300x257.jpg.webp 300w" sizes="auto, (max-width: 600px) 100vw, 600px"/> <img loading="lazy" decoding="async" width="600" height="513" src="https://huttonbroadcasting.com/wp-content/uploads/2022/07/Jamn.jpg" alt="Jam'n 94.7 Logo" srcset="https://huttonbroadcasting.com/wp-content/uploads/2022/07/Jamn.jpg 600w, https://huttonbroadcasting.com/wp-content/uploads/2022/07/Jamn-300x257.jpg 300w" sizes="auto, (max-width: 600px) 100vw, 600px"/> </picture> </a></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><a href="https://santafe.com/radio_stations/98-1-kbac-radio-free-santa-fe/"><picture loading="lazy" decoding="async" class="wp-image-389"> <source type="image/webp" srcset="https://huttonbroadcasting.com/wp-content/uploads/2022/07/Radio-Free-Santa-Fe.jpg.webp 600w, https://huttonbroadcasting.com/wp-content/uploads/2022/07/Radio-Free-Santa-Fe-300x257.jpg.webp 300w" sizes="auto, (max-width: 600px) 100vw, 600px"/> <img loading="lazy" decoding="async" width="600" height="513" src="https://huttonbroadcasting.com/wp-content/uploads/2022/07/Radio-Free-Santa-Fe.jpg" alt="Radio Free Santa Fe 98.1 Logo" srcset="https://huttonbroadcasting.com/wp-content/uploads/2022/07/Radio-Free-Santa-Fe.jpg 600w, https://huttonbroadcasting.com/wp-content/uploads/2022/07/Radio-Free-Santa-Fe-300x257.jpg 300w" sizes="auto, (max-width: 600px) 100vw, 600px"/> </picture> </a></figure> </div> </div> <div class="wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex" style="background-color:#ffffff"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><a href="https://santafe.com/radio_stations/101-5-the-cat-kvsf-fm/"><picture loading="lazy" 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srcset="https://huttonbroadcasting.com/wp-content/uploads/2022/07/Talk-KTRC.jpg.webp 600w, https://huttonbroadcasting.com/wp-content/uploads/2022/07/Talk-KTRC-300x257.jpg.webp 300w" sizes="auto, (max-width: 600px) 100vw, 600px"/> <img loading="lazy" decoding="async" width="600" height="513" src="https://huttonbroadcasting.com/wp-content/uploads/2022/07/Talk-KTRC.jpg" alt="Talk KTRC 103.7 Logo" srcset="https://huttonbroadcasting.com/wp-content/uploads/2022/07/Talk-KTRC.jpg 600w, https://huttonbroadcasting.com/wp-content/uploads/2022/07/Talk-KTRC-300x257.jpg 300w" sizes="auto, (max-width: 600px) 100vw, 600px"/> </picture> </a></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><a href="https://santafe.com/radio_stations/107-5-outlaw-country-kqba/"><picture loading="lazy" decoding="async" class="wp-image-388"> <source type="image/webp" srcset="https://huttonbroadcasting.com/wp-content/uploads/2022/07/Outlaw-Country.jpg.webp 600w, https://huttonbroadcasting.com/wp-content/uploads/2022/07/Outlaw-Country-300x257.jpg.webp 300w" sizes="auto, (max-width: 600px) 100vw, 600px"/> <img loading="lazy" decoding="async" width="600" height="513" src="https://huttonbroadcasting.com/wp-content/uploads/2022/07/Outlaw-Country.jpg" alt="Outlaw Country 107.5 Logo" srcset="https://huttonbroadcasting.com/wp-content/uploads/2022/07/Outlaw-Country.jpg 600w, https://huttonbroadcasting.com/wp-content/uploads/2022/07/Outlaw-Country-300x257.jpg 300w" sizes="auto, (max-width: 600px) 100vw, 600px"/> </picture> </a></figure> </div> </div> <div class="wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex" style="background-color:#ffffff"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><a href="https://visitfourcorners.com/kdgo-news-talk/"><picture loading="lazy" decoding="async" class="wp-image-8760"> <source type="image/webp" srcset="https://huttonbroadcasting.com/wp-content/uploads/2023/11/KDGO-Logo.png.webp 400w, https://huttonbroadcasting.com/wp-content/uploads/2023/11/KDGO-Logo-300x300.png.webp 300w, https://huttonbroadcasting.com/wp-content/uploads/2023/11/KDGO-Logo-150x150.png.webp 150w, https://huttonbroadcasting.com/wp-content/uploads/2023/11/KDGO-Logo-50x50.png.webp 50w, https://huttonbroadcasting.com/wp-content/uploads/2023/11/KDGO-Logo-75x75.png.webp 75w" sizes="auto, (max-width: 400px) 100vw, 400px"/> <img loading="lazy" decoding="async" width="400" height="400" src="https://huttonbroadcasting.com/wp-content/uploads/2023/11/KDGO-Logo.png" alt="" srcset="https://huttonbroadcasting.com/wp-content/uploads/2023/11/KDGO-Logo.png 400w, https://huttonbroadcasting.com/wp-content/uploads/2023/11/KDGO-Logo-300x300.png 300w, https://huttonbroadcasting.com/wp-content/uploads/2023/11/KDGO-Logo-150x150.png 150w, https://huttonbroadcasting.com/wp-content/uploads/2023/11/KDGO-Logo-50x50.png 50w, https://huttonbroadcasting.com/wp-content/uploads/2023/11/KDGO-Logo-75x75.png 75w" sizes="auto, (max-width: 400px) 100vw, 400px"/> </picture> </a></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-full"><a href="https://visitfourcorners.com/kkdg-radio-station/"><picture loading="lazy" decoding="async" class="wp-image-9015"> <source type="image/webp" srcset="https://huttonbroadcasting.com/wp-content/uploads/2024/10/Radio_Free_Durango.jpg.webp 300w, https://huttonbroadcasting.com/wp-content/uploads/2024/10/Radio_Free_Durango-150x150.jpg.webp 150w, https://huttonbroadcasting.com/wp-content/uploads/2024/10/Radio_Free_Durango-50x50.jpg.webp 50w, https://huttonbroadcasting.com/wp-content/uploads/2024/10/Radio_Free_Durango-75x75.jpg.webp 75w" sizes="auto, (max-width: 300px) 100vw, 300px"/> <img loading="lazy" decoding="async" width="300" height="300" src="https://huttonbroadcasting.com/wp-content/uploads/2024/10/Radio_Free_Durango.jpg" alt="" srcset="https://huttonbroadcasting.com/wp-content/uploads/2024/10/Radio_Free_Durango.jpg 300w, https://huttonbroadcasting.com/wp-content/uploads/2024/10/Radio_Free_Durango-150x150.jpg 150w, https://huttonbroadcasting.com/wp-content/uploads/2024/10/Radio_Free_Durango-50x50.jpg 50w, https://huttonbroadcasting.com/wp-content/uploads/2024/10/Radio_Free_Durango-75x75.jpg 75w" sizes="auto, (max-width: 300px) 100vw, 300px"/> </picture> </a></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><a href="https://visitfourcorners.com/kenn-news-talk/"><picture loading="lazy" decoding="async" class="wp-image-8762"> <source type="image/webp" srcset="https://huttonbroadcasting.com/wp-content/uploads/2023/11/KENN-Logo.png.webp 400w, https://huttonbroadcasting.com/wp-content/uploads/2023/11/KENN-Logo-300x300.png.webp 300w, https://huttonbroadcasting.com/wp-content/uploads/2023/11/KENN-Logo-150x150.png.webp 150w, https://huttonbroadcasting.com/wp-content/uploads/2023/11/KENN-Logo-50x50.png.webp 50w, https://huttonbroadcasting.com/wp-content/uploads/2023/11/KENN-Logo-75x75.png.webp 75w" sizes="auto, (max-width: 400px) 100vw, 400px"/> <img loading="lazy" decoding="async" width="400" height="400" src="https://huttonbroadcasting.com/wp-content/uploads/2023/11/KENN-Logo.png" alt="" srcset="https://huttonbroadcasting.com/wp-content/uploads/2023/11/KENN-Logo.png 400w, https://huttonbroadcasting.com/wp-content/uploads/2023/11/KENN-Logo-300x300.png 300w, https://huttonbroadcasting.com/wp-content/uploads/2023/11/KENN-Logo-150x150.png 150w, https://huttonbroadcasting.com/wp-content/uploads/2023/11/KENN-Logo-50x50.png 50w, https://huttonbroadcasting.com/wp-content/uploads/2023/11/KENN-Logo-75x75.png 75w" sizes="auto, (max-width: 400px) 100vw, 400px"/> </picture> </a></figure> </div> </div> <div class="wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex" style="background-color:#ffffff"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large"><a href="https://visitfourcorners.com/kvfc-cortez-news-talk/"><picture loading="lazy" decoding="async" class="wp-image-8763"> <source type="image/webp" srcset="https://huttonbroadcasting.com/wp-content/uploads/2023/11/KVFC-Logo.png.webp 400w, https://huttonbroadcasting.com/wp-content/uploads/2023/11/KVFC-Logo-300x300.png.webp 300w, https://huttonbroadcasting.com/wp-content/uploads/2023/11/KVFC-Logo-150x150.png.webp 150w, https://huttonbroadcasting.com/wp-content/uploads/2023/11/KVFC-Logo-50x50.png.webp 50w, 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